In collaboration with WiWy Digital Marketing Agency

JustPersonalise.com

JustPersonalise sells custom photo panels, phone and tablet cases, and household items. Working for WiWy, I have performed web design consultancy, and I continue to work on content writing and editing for the client.

Visit WebsiteView WiWy's Portfolio

In collaboration with WiWy Digital Marketing Agency

Just Personalise.com

JustPersonalise sells custom photo panels, phone and tablet cases, and household items. Working for WiWy, I have performed web design consultancy, and I continue to work on content writing and editing for the client.

Visit WebsiteView WiWy's Portfolio

CHALLENGE

JustPersonalise sells a range of personalised gifts. By looking into JP’s Google Analytics data, we saw that some products were converting better than others. While their homepage content focused on photo panels, the data showed that their phone and tablet cases were selling at a much higher rate.

SOLUTION

I performed a User Experience audit on JustPersonalise to make web design recommendations. Based on my recommendations, JP’s developers optimized their home page to feature products with a higher conversion rate, added hyperlinks to their email addresses and phone numbers, and performed other maintenance such as deleting duplicate content and creating consistent headers.

RESULT

In the month following these changes,

total revenue increased by 13.3%

and conversions increased by 9.3%.

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